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University of South Florida

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ľ¹ÏÊÓÆµ Signage Replaced with New Academic Logo

One of the new campus banner signs

Crews are in the process of installing the first signs of ľ¹ÏÊÓÆµâ€™s new brand.

Nearly 50 pole banners are being replaced across campus by the newly designed academic logo. The 30in. x 84in. signs display a bull and the U-S-F letters in a modern font.

This is the beginning of a multi-phase effort to rollout ľ¹ÏÊÓÆµâ€™s new look. A large banner will soon line the staircase inside the Marshall Student Center (MSC) and electronic billboards will be updated throughout campus buildings. Changes will also be made to the ľ¹ÏÊÓÆµ website and mobile app.

The new brand officially launches during homecoming week, in which students will receive giveaways stamped with the modern bull and ľ¹ÏÊÓÆµ lettering.

The vibrant new logo mirrors a new era at ľ¹ÏÊÓÆµ. In 2018, the Florida Board of Governors declared it a Preeminent State Research University, ľ¹ÏÊÓÆµ was awarded a chapter of the prestigious Phi Beta Kappa honor society and improved its ranking in U.S. News and World Report.

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